Tips from Chicago Search Engine Strategies – Part 2
By Tanya Martin
The next session that I enjoyed was Shopping Search Tatics at Search Engine Strategies. Chris Bowler, Media Director and Search Practice Lead at Itraffic.com, Laura Thieme, President and t https://npfinancials.com.au/Founder of Bizresearch and Craig Snyder EVP of Marchex were the speakers. Detlev Johnson, President of Technology, SuccessWorks Search Marketing Solutions, moderated the Forum.
I have chosen to go over Mr. Bowler’s part of the session. This was by far one of the best speakers I had heard all day. Probably because it wasn’t as much theory, it was based on a client case. He gave detailed enough facts that you could understand and grasp the shopping engines potential.
Chris Bowler went over a client case “Barrie Pace”. A little about Barrie Pace:
·Barrie Pace offers women’s designer and exclusive career, business-casual, and special occasion fashions
·Sold $23+ Million in apparel online in FY2004
Barrie Pace uses customer email, search engines, online advertising/direct marketing and shopping engines to obtain sales.
Mr. Bowler then went over why you should use shopping engines. This is because you are placing the products in front of shoppers that are already transacting. He also provided this chart on shopping engines:
http://www.tanyamartin.com/shopping-engines-traffic.jpg
Source: Nielsen Netratings, October 2004